Trends

Social Media — Don’t get left behind

WaterSmart Innovations 2012

In Socialnomics Erik Qualman tells us we don’t have a choice on whether we do social media, the question is how well we do it.  He also tells us the ROI of social media is your business will still exist in five yearsLinkedIn, Twitter, Facebook and blogs are making tremendous impacts on the water industry and business in general.

Next month the WaterSmart conference is taking place in Las Vegas and we are there Tuesday October 2, from 8 – noon hosting a workshop on social media. The Social Media Workshop will present ideas of how to effectively reach customers and water users through social media. In this hands-on training session, hear examples first-hand from the ValleyCrest social media and blogger team as they share lessons learned and experience with their blog, Facebook, LinkedIn and Twitter accounts. You will learn how to set up accounts on Twitter, LinkedIn and Facebook—and leave accomplished, ready to promote your business to the social media world with your very own accounts. You will also listen to tips and tricks to creating a strategic social media plan and receive a helpful checklist for establishing that plan for your company. Bring your laptops because this will be a hands on session.

Below is a transcript of a conversation between bloggers Martha Golea, Alan Harris and Richard Restuccia discussing the benefits of social media and the workshop.

Richard – Martha, what are you presenting?

Martha – In the workshop, I’m teaching the Twitter segment. I’ll be covering how to use Twitter to increase your business without added cost, how to write effective tweets, how to build an active community of followers, etc. Also giving you lots of reasons to love Twitter, if you’re not a believer yet.

Richard – Alan, tell us about your experience with LinkedIn, which you’ll be presenting.

Alan – I was an early adopter and have been on LinkedIn since 2006. Yes, that is only 6 years, but in the world of Social Media that is the equivalent of 2 generations or about 70 years. I will be presenting using LinkedIn to build and expand your and your company’s brand in the world of water.

Are you on LinkedIn?

Good. You have joined over 161 Million business people who have at least their basic profile listed – which is about as useful as pinning a business card on a cork board in a local restaurant.

Are you engaged on LinkedIn?

You can (and probably should) be using LinkedIn to promote your Brands. Notice Brands has an “s”. In today’s eWorld your Brands consist of your organization/company and YOU. So who are YOU? Do you have a Brand?

Richard – Why should people be using LinkedIn?

Alan – LinkedIn is THE social media platform for Business people, with over 160 million members.

Richard – I think it’s just for job searches…is that wrong?

Alan – It is so much more than just job searches. For instance there are over 4,000 groups just for water. Groups are where like minded people go to find, share and talk about the latest trends.

Richard – Wow, so how do you use it to reach these users?

Alan – Once your profile is complete you join the water groups relevant to your organization. Once you belong to a group you can start participating in discussions and sharing relevant information from both your organization and from publications.

Richard – I want to come to the class to learn how to do business. “Social” media doesn’t sound very professional.

Martha – Twitter and Facebook are the more social side of social media while LinkedIn and blogs can be more professional, but social doesn’t mean goofing off! Social means starting conversations and sharing resources. It’s all about promoting your expertise in a way that’s more personal and effective than traditional advertising or media.

Alan – It’s like a business conference that does not end and does not have time limitations or requirements. The user is both the teacher and the student.

Richard – Alan, how does sharing information benefit me or my company?

Alan – Sharing relevant information and participating in discussions will help promote you and your organization as a subject matter expert. It also helps spread the message to people who may not know about you, your organization or your web pages.

Alan – All organizations have passive web pages that sit there waiting for someone to visit. LinkedIn and Twitter help drive traffic to those pages.

Martha – I’d say social media can also take the place of a passive web page, if you don’t have one.

Richard – Oh wow…I get it now, you help make the investment in my website more effective.

Martha – You can share the same content on LinkedIn, Twitter, Facebook or your blog that you would share on your web page and people can interact with it. It’s always active. Of course the key point is that you can interact with users. So all of these tools are about making connections.

Richard – How hard is it on Twitter to interact one on one.  I think you send a tweet and it goes to a million people?

Martha – It’s really simple, actually. Yes, your tweets go to all of your followers at once (Do you have a million followers, Richard? I’m jealous.) but if someone responds to a tweet, you can have a conversation with them right there, either through tweets that everyone can see or through direct messages that are private.

Alan – On LinkedIn as you participate more people will start to connect with you and by proxy with your organization. I have added connections from Italy, Ireland, Spain, Canada and several other countries. The more people who know you/your company as a subject matter expert increase the number of positive impressions.

Richard – That’s great Alan, you are international with not much cost. How much does it cost to be on LinkedIn?

Alan – LinkedIn is free for a basic membership. Unless you are a recruiter a basic membership will provide all the features you need to engage with others.

Richard – Alan, what are we going to learn in your session on LinkedIn?

Alan – 1. Build/complete your profile so you look like a subject matter expert.  2. Find/join water groups to participate in discussions as well as post relevant information. 3. Follow companies who are relevant to your organization.

Richard – Martha, what am I going to learn in your class?

Martha – A lot of people think Twitter is just people tweeting “At Starbucks, getting my 3rd Frappuccino of the day!”, so they don’t think it has any value. But it definitely can help you get more business if you do it right.

Martha – I’m going to focus on why you should bother with Twitter, how to write effective tweets, when to tweet, how to create an active community of followers.

Richard– We are also going to have a hands on session for Facebook with how to instructions for using Facebook to maximize your message.  I will also be speaking about how you can start a blog and how your business can benefit from a blog.  I will be sharing my successes and mistakes so you can learn from both.

Richard – What are some positive ways you have seen social media used by the industry?

Martha Smartscape in Arizona and our local U of A Cooperative Extension office say social media gives them the ability to connect with people they wouldn’t otherwise connect with.  They can tweet about water restrictions or rebates, upcoming events, classes, and hot topics, then direct customers to their website for details.

Martha – On #landscapechat a couple weeks ago, we talked a lot about George Washington Carver, who said “We need to go to where people are…” For him that meant taking agriculture programs to farmers in Alabama in a wagon, for us it means taking the message of water management to our customers through social media. Social media is where our customers are at, so it’s where we need to be.

Richard – A half day seems like a large investment of time but this workshop will have a ton of information. Can I really learn enough or will I have to take follow up classes?

Alan – It will move very fast, but you will gain relevant information. We will also provide you with a short how – to guide to take with you.  After the session if you have questions you will be able to “talk” to us on any of the social media platforms.

Martha – We’ll also be doing a social media scavenger hunt after the workshop so you can practice the skills you’ve just learned.

I look forward to seeing you at the workshop in a few weeks.

Richard Restuccia, Martha Golea, Alan Harris, @h2otrends, @margoH2O, and @h2oMatters

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Richard Restuccia

Richard Restuccia is a water management evangelist. He believes passionately in water efficiency and sees the financial and social benefits far too often to keep a secret. Richard is a spokesperson at industry events and on the Hill to provide direction and insight on landscape water management best practices. Richard puts his words into action through service on various boards and committees. Currently he serves on the Irrigation Association’s Board of Directors. As a board member, Richard serves in a variety of capacities, including government/public affairs. He is the liaison between the board and its marketing committee on the best ways to promote water efficiency and educate industry professionals on new technologies, products and services. Richard is also a regular contributor to Lawn & Landscape Magazine.

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COMMENTS (11)

  1. Tuesday, 6:37 Alan Harris

    Thanks Richard for the post. It should also be noted you will be speaking on the ins and outs, ups and downs of starting and maintaining a blog while one of our non-water blogging co-workers will speak about creating company pages on Facebook.
    .
    Also worth mentioning is the fact our “conversation” took place through a private IM (Instant Message) chat session which was one of the early forms of Social Media. Sometimes going “old school” still works.
    .
    Look forward to seeing everyone in the workshop. If you haven’t registered yet, hurry as the class is filling up fast.

  2. Tuesday, 9:43 Martha Golea

    I didn’t realize IM was vintage social media. Very cool.
    Can’t wait for the workshop! It’s going to be a lot of great information, whether you are already into social media but need more direction or you’re a total rookie. I just wish the rest of the group would agree that we should include a puppet show or a musical act…

  3. Tuesday, 11:10 Alan Harris

    Martha – at lunch today I read an article on LinkedIn Today which had this rather mind blowing graphic. Check out the “petal” at 7:00 on the wheel http://www.flickr.com/photos/birgerking/4731898939/sizes/l/in/photostream/

  4. Tuesday, 11:31 MomH2O

    Ah, fabulous blog today! sure makes me wish I could join you in Vegas…or anywhere for such training. Oh, wait!! I get part of the team for a road trip when she’s done in Vegas. I have so much to learn, despite being fairly competent with all of the tech tools out there. I’m connected to fb, twitter, Linkedin (I think), actually have my own educational blog out there somewhere! Maybe Martha can help me soon!!
    I sure don’t want to get left behind!!
    Are you guys contacting all of the construction companies (like Balfour Beatty) about subscribing to your blog as part of their LEED recertification? Someone’s father needs to “get with the program!!”

  5. Tuesday, 11:34 MomH2O

    LOL…another element of social media – the respelling of words/phrases – which someone’s brother hates to see his mother do!
    If the puppet show and/or the musical act got approved, you know who would be responsible! Yes, Richard and Alan, people would pay extra for such…bet you thought I was going to say “Martha would.” That’s what my brain said but my fingers said that you guys would anchor that element of the show!!

  6. Tuesday, 11:54 Martha Golea

    Alan, I didn’t realize half of those were considered social media. It is definitely a field that is constantly changing and competing.

    MomH2O, I’d be glad to give you the whole workshop on our roadtrip. You really will enjoy it. Plus I believe we’ll be live-tweeting during the workshop, so you can follow along on Twitter if you’re free that day.

  7. Thursday, 11:46 MomH2O

    So, Annabelle can sit in the front seat with Dad and we can work on tech tools in the back seat? Cool…

    Reflection on the great dialogue this week:

    Definition and pronounciaiton: expert ex-spurt
    Ex = a has been; spurt = a little drip

    I try to avoid being considered an “expert!”

  8. Thursday, 11:51 Martha Golea

    That’s my mom, everybody! She’ll be here all week! Don’t forget to tip your waitress.

  9. Thursday, 12:51 Richard Restuccia

    We always appreciate MomH2os comments. We need her for the act in Las Vegas

  10. Monday, 6:12 Carol Ward-Morris

    Richard: Why is it I’m always tied up elsewhere when you and Martha are presenting? This is going to be a great session, and I am really disappointed I will miss it. I’ll be sure the others attending WSI from Arizona are aware of it!

  11. Tuesday, 8:08 Martha Golea

    Thanks, Carol! We’ll also be presenting a 30 minute session on Wednesday, maybe you can make it to that one. It’ll be great to see you at the conference!

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