…and California and Canada and Brazil and France and England and in…
8:30 PM (your time zone)
If you have not heard about Earth Hour don’t feel bad. It turns 5 this year and how many 5 year olds do you know? Of course, last year Earth Hour did reach 1.8 billion people in 135 countries and every continent so maybe it is time to get on board.
What is Earth Hour?
Earth Hour is a global environmental initiative in partnership with WWF (World Wildlife Federation – you know the one with the panda for a logo), Leo Burnett (an advertising and marketing guy from Down Under) and Fairfax Media. Individuals, businesses, governments and communities are invited to turn out their lights for 1 hour on Saturday March 31, 2012 at 8:30 PM to show support for environmentally sustainable action. Just don’t light a candle instead since they are petroleum based. Maybe try a little star gazing instead with your family or significant other.
What does Earth Hour have to do with Water?
Great question! Energy and Water are connected at the hip…if they had hips. It takes a lot of water to make electricityand it takes a lot of electricity to treat water and move it to your home or business. So during Earth Hour also avoid taking a shower or a bath or washing dishes or doing laundry or irrigating the landscape or anything to do with using water.
Who REALLY does Earth Hour?
Some of the world’s most famous manmade marvels and natural wonders are taking part, including China’s Forbidden City, the Eiffel Tower, the Great Pyramids of Egypt, Buckingham Palace, Brazil’s Christ the Redeemer statue, Niagara Falls, the Empire State Building, the Sydney Opera House and many more global icons will be turning off essential lights for that hour in a powerful gesture of solidarity on behalf of the earth.
Then there are you, me and companies like CBRE who is aiming for turning out the non-essential lights for 500 Million Square Feet of office space!
But if it only lasts an hour…?
Another excellent question! This year Earth Hour introduced concept which invites individuals and organizations to challenge others to an ongoing environmental commitment beyond the hour. For example, if CBRE hits their goal of having 500,000,000 square feet of CBRE-managed property participate in Earth Hour then their Global Director of Sustainability, Dave Pogue will install solar panels on his personal residence.
How can I get involved?
Glad you are interested and asked! In addition to turning off the lights you can:
- Like and invite your friends to like the Earth Hour page on Facebook
- Post on your Facebook what you are going to do for Earth Hour
- Join the Earth Hour Group on LinkedIn
- Follow Earth Hour on Twitter
- Tweet your support for Earth Hour
My I Will If You Will Challenge
If you will help get 25 comments on this post about how you will commit to Earth Hour, I will install a Bio Swale/ Rain Garden in my back yard as my next project, write about the experience and share pictures on Facebook and Pinterest.
Tweeps Mentioned in this Post
If you are on Twitter and want up to the minute information on Earth Hour and other sustainable initiatives please follow: