Mark Hopkins

Mark is a veteran leader in the landscape and irrigation industry with over 35 years of commercial horticultural experience. As a licensed commercial irrigator, he has first-hand knowledge of the rapidly changing advancements in water technology. In his leadership role, with ValleyCrest’s National Sales Operations team, Mark is a resource for our local branch teams and customers alike.

Residing in Texas, he is at the forefront of the nation’s water debate. With continually changing climatic conditions, reoccurring statewide droughts and ever-increasing government water regulations, Texas has been the testing ground for numerous, industry-changing conservation practices. Mark’s long-term involvement in these changes has helped him become expert in the field of sustainability.

  • BOMA 2013 in San Diego CA

    What Everybody Ought to Know About BOMA 2013, the Every Building Conference

    BOMA 2013, the the Every Building Conference & Expo (BOMA’s annual international event)  is just around the corner. At last year’s show there was A LOT of buzz about water saving and sustainable landscape trends. Check out our highlight reel from our interviews with industry leaders during the 2012 event: Leadership Perspectives on Commercial Real Estate at BOMA 2012 Industry leaders say the proof is in the pudding when it comes to investing in smarter and more sustainable landscape solutions... MORE >

  • Oklahoma Dust Storm

    The Dust Bowl — Can It Happen Again?

    In the 1930’s the nation’s mid-section experienced one of the worst ecological disasters in American history.  The Dust Bowl  as the period was named, was a result of destruction of native plantings, poor farming practices and an extended period of drought. My Mom was a young girl, in central Oklahoma, during this period.  She recalls the family hanging wet sheets over the windows and doors at night, in order to breath. Each morning the linens would be completely brown due to... MORE >

  • Slip n Slide

    Water Under the Bridge

    As I grow older it seems I am taking more time to reflect on where I’ve been and where I’m going.  Although I strongly believe in water conversation, I wasn’t always so inclined.  Really, most people weren’t. Back in the day water wasn’t really looked upon as a resource.  It was, well, just water. This wasn’t the case for my parents who grew up in the Oklahoma dust bowl era but for me, a kid in the 60’s, water was... MORE >

  • Dormant Lawn

    Brown is the New Green

    For years the Dallas/Fort Worth market has been on the forefront of seeding ryegrass into dormant turf for the winter.  Why seed ryegrass you ask?  (Ok, so you didn’t ask…but I’ll tell you anyway) Well, in this market the warm season turf, predominately Bermuda and St. Augustine, goes dormant in the winter, leaving the turf naturally brown. Years ago someone came up the idea of sowing ryegrass (a cool season turf) into dormant, warm-season lawns.  Magically, the brown grass became... MORE >

  • Drip Irrigation

    Don’t be a drip………

    Use drip. Drip irrigation that is. When it comes to irrigation, drip is one of the most effective and efficient ways to water.  It helps deliver water directly to the target, with very little waste.  What a great new idea, right? Great idea? Most definetly!  New?  Not really. Drip irrigation dates all the way back to 1866.  In Afghanistan, researchers began experimenting with drip using clay pipe in irrigation and drainage systems.  The theory of targeted watering was brought to the... MORE >

  • Native plant and hardscape yard

    Honey Did You Cut The Grass?

    “No dear but I raked the rocks.”  This is a conversation I am finally ready to have.  Spring has sprung and I am facing yet another year of mowing the yard.  I thought I mowed it correctly last week but here I am doing it over again this week!  Did I do something wrong?  What’s the definition of insanity?  Doing the same thing over and over, expecting a different result. A beautiful, lush landscape can be gorgeous but sometimes I... MORE >

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