For the Love of Water
Are you like Dory from Finding Nemo and love all things shiny? Good news, according to “Taking a shine to it: How the preference for glossy stems from an innate need for water” published in the Journal of Consumer Psychology¹ (JCP) the love of shiny may be “from an innate preference for fresh water as a resource.” The JCP goes on to recognize “the presence of water has a relaxing and peaceful quality and has a positive influence on people’s level... MORE >