Don’t worry Santa is not depressed, nor has he suddenly decided to take up the Blue Crusade for Water…though Richard certainly has Santa scurrying to fulfill his water management wishes. Santa is blue this year because WestJet Airlines decided to put Santa in a blue suit for what can only be described as an absolutely brilliant and heart touching marketing campaign with over 30 million views. If you have not seen the video, be sure to have a box of Kleenex handy.
My old college roommate was talking about the WestJet video and commented he didn’t even mind that Santa was dressed in a WestJet blue colored suit instead of the “traditional” red we know, love and adore. However, Santa wasn’t always quite so jolly or so red. Prior to the 1920’s, Santa image varied throughout different regions and cultures. Sometimes he was portrayed as an elf-like, spooky or scary character in colors ranging from black to purple to green and a dull red. Quite different than what we considered to be “normal” today.
Norman Rockwell began to depict Santa with more human characters and dressed in red in 1920 for the Saturday Evening Post. Then in the 1930’s, the rotund, jolly, rosy cheeked, Santa dressed in red was introduced to the public by artist Haddon Sundblom for Coca-Cola. Due to the popularity of the campaign, Coca-Cola continued with the same artist for the next three decades. Each subsequent year, the concept of what defined the “normal” Santa was reinforced to the point where today we can only consider jolly old St Nick dressed in red as the accepted standard.
The New Norm of Water
Now back to the Blue Crusade for Water. Every time a post about water management or water conservation is read and every time an irrigation system is designed or retrofitted with smart controllers, flow meters and high efficiency heads, we inch closer to what we believe will be the new norm for water. How long it takes to establish the new norm is up to you and the actions you take.
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7 Other New Norms
Here are a few new norms at some point in in my lifetime were not the norm and may soon no longer be the norm
- Milk in plastic containers and soon to go back to glass (just wishing)
- Unleaded Gasoline transitioning to hopefully something other than electric
- Compact Discs transitioning to digital downloads (and I still have over 3000 vinyl records)
- Cell phones transitioning to smart phones
- Laptop computers transitioning to tablets
- Broadcast TV now transitioning to On Demand and online.
- Then there is also Google, Facebook, LinkedIn and Twitter transitioning to…time will tell.
What new norms have you seen in your lifetime?